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Alonzo G. Decker, Jr.

Black & Decker Corporation

1964 - 1975

Fabricated Goods

1960 b. 1908
UndergraduateCornell University
Born-Died1908 - 2002
BirthplaceMaryland (MD)
FatherHead, Same Company
Era - 1960

Recognizing the potential of the home market, Decker virtually invented the “do-it-yourself” business by developing cordless tools in the late 1950’s and early 1960’s. He moved the family company from a 100% focus on business-to-business tools to one focused on the household consumer. In the process, he spawned a new industry – home improvement. He led Black and Decker through a period of phenomenal growth increasing revenues six-fold from $100 million to $600 million.