- Great American Business Leaders of the Twentieth Century
Alfred C. Fuller
Fuller Brush Company
1906 - 1943
Personal Care & Home Products
b. 1885
| Personal | |
|---|---|
| Born-Died | 1885 - 1973 |
| Birthplace | Canada |
| Race | White |
| Father | Farmer / Rancher |
Fuller developed a new, unique brush for household use and employed salesmen, called independent “dealers,” to sell his brushes directly to the consumer. Fuller grew sales of his firm from $40,000 in 1910 to $12 million in 1924. By 1930, Fuller had 1,200 factory and office employees and 3,600 salesmen. Although the Fuller Brush Company spent little on advertising, only $50,000 for example in 1948, sales continued to rise reaching $30 million in that same year.