- Great American Business Leaders of the Twentieth Century
Abe Plough
Plough
1908 - 1971
Healthcare
b. 1891
| Personal | |
|---|---|
| Born-Died | 1891 - 1984 |
| Birthplace | Mississippi (MS) |
| Race | White |
| Father | Owner, Small Business |
In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a multinational corporation producing such well known products as Coppertone suntan lotion, St. Joseph Aspirin and Maybelline cosmetics. While spending up to 25% of revenues on advertising to create household brand names, Plough generated top-level financial returns for several years.