Great American Business Leaders of the 20th Century
Robert E. Rich
Rich Products Corporation
1945–1978
1945–1978
Rich Products Corporation
1945–1978
1945–1978
- Industry: Food & Tobacco
- Era: 1940
With his invention of a frozen whipped topping in 1945, Rich created a whole new industry: frozen nondairy products. While this new industry generated only $30,000 in 1945, it soon blossomed into a multi-million industry and ignited fierce competition with the country's dairy producers. Rich fought the dairy interests and with the introduction of Coffee Rich and other nondairy products, he built a $350 million operation.
Personal
- Born-Died: 1913
- Birthplace: New York
- Race: White
- Gender: Male
- Father: Owner, Large Business
Education / Military
- Undergraduate: State University of New York
- Military Service: Army