Great American Business Leaders of the 20th Century
Peter H. Coors
Adolph Coors Brewing Company
1993–2000
1993–2000
Adolph Coors Brewing Company
1993–2000
1993–2000
- Industry: Food & Tobacco
- Era: 1990
Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly successful national marketing campaign to enhance the company's reputation and market share.
Personal
- Born-Died: 1946
- Birthplace: Colorado
- Race: White
- Gender: Male
- Father: Head, Same Company
Education / Military
- Graduate: University of Denver
- Undergraduate: Cornell University