Great American Business Leaders of the 20th Century
Joseph F. Cullman III
Philip Morris Companies
1957–1979
1957–1979
Philip Morris Companies
1957–1979
1957–1979
- Industry: Food & Tobacco
- Era: 1950
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising icon. Under Cullman’s direction, Marlboro grew to become the best selling cigarette brand in the world in 1972. At this same time Phillip Morris was the world’s largest exporter of cigarettes.
Personal
- Born-Died: 1912
- Birthplace: New York
- Race: White
- Gender: Male
- Father: Owner, Large Business
Education / Military
- Undergraduate: Yale University