Great American Business Leaders of the 20th Century
Christine A. Hefner
Playboy Enterprises
1988–2001
1988–2001
Playboy Enterprises
1988–2001
1988–2001
- Industry: Publishing & Print Media
- Era: 1980
The daughter of Playboy founder Hugh M. Hefner, Christine was responsible for the elimination of the company’s massive debt and the dramatic restructuring of the organization. Hefner eliminated a number of money losing ventures and invested heavily in cable television when it was just beginning to gain popularity. Though magazine sales have stalled, Hefner’s foresight to bet on cable and Internet outlets has given the company a new avenue for growth and profitability.
Personal
- Born-Died: 1952
- Birthplace: Illinois
- Race: White
- Gender: Female
- Father: Head, Same Company
Education / Military
- Undergraduate: Brandeis University