Great American Business Leaders of the 20th Century
Bruce Barton
Batten, Barton, Durstine and Osborn
1919–1936
1919–1936
Batten, Barton, Durstine and Osborn
1919–1936
1919–1936
In 1919, Barton co-founded the advertising agency for which he acted as president. Barton was responsible for helping to develop a more favorable public image for United States Steel after the Steel Strike of 1919. He also created many advertising pillars including “Betty Crocker” for General Mills.
Personal
- Born-Died: 1886–1967
- Birthplace: Tennessee
- Race: White
- Gender: Male
- Father: Non-Profit / Other
Education / Military
- Undergraduate: Amherst College