William M. Batten
JCPenney Company
1958–1974
JCPenney Company
1958–1974
Batten transformed JCPenney from a sleepy “Main Street” store into a diversified mass merchandiser located in shopping malls throughout suburbia. He dramatically expanded the merchandising line, introduced the Penney credit card, and launched the catalogue business. Upon retirement from JCPenney, Batten was tapped to be the Chairman of the New York Stock Exchange where he is credited with its renovation.

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