William K. Coors
Under Coors' leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer in the United States in the mid-1970s. Despite several union confrontations and product boycotts as a result of Coors' political opinions, Coors took the firm public and established a national presence for its products.

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