William H. Danforth
In 1894, Danforth opened a feed business in St. Louis. Over the next several years, Danforth’s Ralston Purina Company established mills in St. Louis and 32 other cities in the U.S. and Canada. Danforth created the famous Chow brand name, as well as the company’s popular checkerboard logo. Danforth was known as an exponent of liberal labor policies.

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