Watson H. Vanderploeg
Kellogg Company
1940–1956
Kellogg Company
1940–1956
Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was committed to new product introductions – launching the phenomenally successful Special K cereal in 1955.

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