Walter A. Haas, Jr.
Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net profit. In 1970, Haas took the company public raising $45 million for future expansion. In 1975, sales passed the $1 billion mark for the first time.