Raymond A. Kroc
Kroc capitalized on America’s “eat on the run” society. Believing in the real profits of fast food, he bought out the McDonald brothers and developed a restaurant empire. By the 1960s, he had 228 restaurants with annual sales totaling $37 million. Kroc emphasized standard production policies to “routinize” the work process. His approach has been imitated by hundreds of “would-be” competitors.