Michel C. Bergerac
Revlon
1975–1985
Revlon
1975–1985
Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon, as earnings reached a level of over $190 million in 1980. Bergerac, however, is most known for the extensive diversification of Revlon into a health care products business. With the acquisition of companies in such areas as drugs, vision care, and medical diagnostics, the expanded health care division contributed 66% of Revlon’s total profits in 1985.

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