John R. Sculley
Apple Computer
1983–1993
Apple Computer
1983–1993
Leaving his position as CEO of Pepsi-Cola, Sculley’s first task as head of Apple involved cutting costs and cutting people, most notably, Apple’s founder and symbol, Steven Jobs. Though the firing of Jobs was difficult for many to digest, Sculley’s rehabilitation plans proved successful for the computer maker, which grew to earn substantial profits and revenues of almost $2.7 billion in 1987. Under Sculley’s leadership, Apple unveiled progressive models of the Macintosh personal computer, allowing the company to regain a competitive stronghold in the IBM dominated market.

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