Great American Business Leaders of the 20th Century
Henry P. Crowell
Quaker Oats Company
1901–1922
1901–1922
Quaker Oats Company
1901–1922
1901–1922
- Industry: Food & Tobacco
- Era: 1900
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to promote the Quaker Oats brand including box-top premiums, prizes, testimonials, and scientific endorsements. At the time of Crowell's death, Quaker Oats had grown into a $250 million business.
Personal
- Born-Died: 1855–1944
- Birthplace: Ohio
- Race: White
- Gender: Male
- Father: Owner, Small Business