Estee Lauder
Estee Lauder
1946–1982
Estee Lauder
1946–1982
Lauder built one of the most successful and exclusive cosmetic companies in the world. She was the pioneer of the “free sample” strategy, which marked a new era of salesmanship. To retain their aura of exclusivity, her products were sold in Saks Fifth Avenue and in other leading department stores. Her deep commitment to testing and development enabled her firm to consistently develop top selling products.

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