Charles R. Schwab
In spite of the disdain given to discount brokerage by larger investment houses, Schwab took advantage of SEC deregulation in 1975, and went on to build “the Kmart of the stock brokerage industry.” Though discount brokerage at Schwab’s grand scale initially prevented the company from earning high profits, the company eventually became a consumer favorite, being one of the first brokerages to serve customers nationally and to offer 24 hour, 7 day a week services.

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