Arthur C. Dorrance
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken Noodle” soup, which became a phenomenal success. The Campbell Test Kitchen opened in 1940, and under Dorrance’s leadership, Campbell home economists developed recipes using condensed soups, many of which have become classics.

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