Executive Education
in Europe

Business-to-Business Marketing Strategy

May 2012
Hertfordshire, England
Senior and mid-level managers develop a more nuanced view of business buyers in this program focused on today's global B2B marketing challenges. Exploring the latest research along with proven best practices, you will enhance your ability to implement successful marketing and selling strategies and develop profitable long-term customer relationships.

Changing the Game

May 2012
Hertfordshire, England
Assess and improve your personal dealmaking and decision-making skills in this hands-on program designed to build confidence and business results. Examining the psychology of decision making, the elements of successful negotiation, and multiparty dealmaking, you will audit your own strategies while exploring alternative approaches. Practice and feedback will enhance your ability to negotiate high-stakes deals and make decisions under pressure.

Leading High-Performance Healthcare Organizations

June 2012
Hertfordshire, England
With a focus on strategy, this program helps healthcare executives around the world enhance leadership skills while improving operations and clinical outcomes. You will examine best practices for optimizing medical advances and information technology, implementing new models of care delivery, and enhancing processes and budgetary controls. Cross-industry insight helps you overcome barriers to innovation and improve the performance of your organization.

All Global Executive Education Programs

Europe

The following Harvard Business School faculty have an interest in Europe.