News & Highlights

  • March 2017
  • Alumni News

The Realities of the Refugee Crisis

Since the outbreak of civil war in 2011, 4.9 million Syrians have fled their country, and another 6.6 million are internally displaced, according to the UN Refugee Agency. To better understand the human, political, and economic impacts of this refugee crisis, HBS Assistant Professor Kristin Fabbe conducted a large-scale survey of Syrian refugees in Turkey, and HBS Professor Gunnar Trumbull coauthored a case on Europe’s response.
  • November 2016
  • School News

New Regional Offices Broaden HBS’s Intellectual Reach

HBS broadens its intellectual footprint, enabling the School to understand management issues in growing economies with the opening of four regional offices - Dubai, Mexico City, Singapore, Tel Aviv - within the past year.

New Research on the Region

  • June 2017
  • Teaching Material

Qalaa Holdings and the Egyptian Refining Company

By: Victoria Ivashina and Jeffrey Boyar

  • May 2017
  • Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its options after seven years of investment. There were four growth levers Mavi could pull, but each involved selecting one growth path while neglecting another. Should the company invest in growth domestically or internationally? Should they change the price positioning of the brand to move up-market or down-market? Which value proposition offered the most future promise: functional differentiation, lifestyle differentiation, or celebrity endorsement? Should the company continue to serve both men and women of all ages or were there specific consumer targets that offered the most promise? Managers realized that these choices would not only determine the company’s short term growth trajectory but also shape the longer term value of the Mavi brand.

  • April 2017
  • Case

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

By: Tsedal Neeley and Esel Çekin

Galya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey or Central Asia, Molinas must decide how to balance change versus continuity across functions and country locations. In the meantime, tensions arise amongst the newly combined members of her business unit, as some fear being sidelined or losing their autonomy. Molinas wonders whether her team's leadership is too homogenous to manage this diverse and disgruntled group across emerging markets. Centralizing, decentralizing, or creating a hybrid structure is now Molinas' first priority. On top of these pressing organizational issues, shortly after assuming her new role, domestic and international events suddenly derail her unit's 17 consecutive months of record-breaking performance. Molinas and her largely female and Turkish senior leadership team grapples with the significant financial impact of massive protests in Turkey, the rise of anti-American sentiments, growing national health concerns, the reduction of the U.S. FED's financial stimulus, and capital flight from emerging markets. While Turkey's revenue is in a precipitous decline, Molinas needs the Central Asian region to help alleviate the financial gap during this turbulent time. Molinas questions whether her unit's structure and her homogenous senior team's background are too narrow to help her counteract the external crises.

See more research

Istanbul Staff

Esel Çekin
Executive Director
Yasemin Cagiltay
Educational Programs Manager
Eren Kuzucu
Research Associate
Zeynep Maggonul
Administrative Office Manager
Gamze Yucaoglu
Assistant Director - Research

Dubai Staff

Alpana Thapar
Assistant Director, MENA Region

Tel Aviv Staff

Margot Eiran
Assistant Director