News & Highlights

  • December 2016
  • Alumni News

Inside the Bestseller List with Gayle Tzemach Lemmon

Gayle Tzemach Lemmon (MBA 2006), a journalist, shares her stories behind her two New York Times best selling books that are both based in Afghanistan, The Dressmaker Of Khair Khana and Ashley’s War. Gayle Tzemach Lemmon takes you behind the scenes of her books on the Skydeck podcast.
  • November 2016
  • School News

New Regional Offices Broaden HBS’s Intellectual Reach

HBS broadens its intellectual footprint, enabling the School to understand management issues in growing economies with the opening of four regional offices - Dubai, Mexico City, Singapore, Tel Aviv - within the past year.

New Research on the Region

  • February 2017
  • Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin had agreed to sell the company's shares to Delivery Hero, the Berlin-based global leader in online and mobile food ordering, for $589 million. In 2016, the company had grown to include more than 13,000 member restaurants servicing six million users and achieved a 41% year-on-year growth. Yemeksepeti operated with an EBITDA margin of over 50%. Although the company had introduced other revenue streams over the years, commissions remained as the main source of income. Aydin believed that, while there was plenty of room to grow by taking market share from phone orders, much could be done by revenue diversification; the company simply had too much valuable data to be ignored. What should the company do to take advantage of its data analysis capabilities and the new technologies on the market? What kind of outside-the-box solutions could create additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes potential avenues for a company to monetize its data, illustrates the pros and cons of each option. The case will help students think about how to prioritize growth over diversification, and forward think with regards to new technologies and customer trends.

  • January 2017
  • Case

Turkey and Russia: Dangerous Liaisons

By: Rawi Abdelal, Esel Çekin, Eren Kuzucu and Gamze Yucaoglu

Turkey and Russia were two countries with close political and economic ties. Starting from late 2015, the dialogue between Ankara and Moscow was suspended for several months. Although the initial steps for a rapprochement were taking place as of June 2016, there were many uncertainties remaining: In light of the developments, could companies resume their investments and commercial activities or should decisions be put on hold? What was the strategy during such turbulent times? Could companies bet that the reunion would last?

  • December 2016
  • Case

From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem

By: Elie Ofek and Margot Eiran

In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “startup nation.” Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent.

See more research

Istanbul Staff

Esel Çekin
Executive Director
Yasemin Cagiltay
Educational Programs Manager
Eren Kuzucu
Research Associate
Zeynep Maggonul
Administrative Office Manager
Gamze Yucaoglu
Assistant Director - Research

Dubai Staff

Alpana Thapar
Assistant Director, MENA Region

Tel Aviv Staff

Margot Eiran
Assistant Director