News & Highlights

  • August 2015
  • Alumni Events

Brazil Alumni Connect around a 'Vision' for the New HBS

More than 170 alumni and friends of HBS from across Brazil gathered in São Paulo on August 4, 2015 to celebrate and connect with each other as the School hosted "A Vision for the 21st Century" as part of the world tour of The Harvard Business School Campaign.
  • June 2015
  • MBA Curriculum

Lessons from a Megacity: IXP to Argentina and Peru

39 HBS MBA students traveled to Argentina and Peru for two weeks this past January with Senior Lecturer John Macomber's new field method course, Building Cities, in the MBA Elective Curriculum. The group explored issues of urbanization and infrastructure in both Lima and Buenos Aires.

New Research on the Region

  • February 2016
  • Case

Sorridents: Making Dental Care Accessible to All in Brazil

By: Michael Chu and Priscilla Zogbi

  • October 2015
  • Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's founders were keenly aware of the present and future challenges they faced due to the resources and capabilities of their well-capitalized and marketing-savvy competitor. How could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would the choice of positioning affect the rollout of Paez' distribution strategy and its product line strategy?

  • September 2015
  • Case

El Sistema

By: Tarun Khanna, Maria Fernanda Miguel and Laura Urdapilleta

See more research

Buenos Aires Staff

Fernanda Miguel
Director
Maria Martha Ruiz Melo
Administrative Assistant
Laura Urdapilleta
Research Associate

São Paulo Staff

Priscilla Zogbi
Director
Renata Thompson
Office Manager

Mexico City Staff

Valeria Moy
Senior Researcher