In 2016, BASF's Chief Executive Officer and Chief Technology Officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. 500 project ideas had been created, of which 100 had already moved to the company's conventional R&D funnel. 34 had been short-listed for further consideration. At least 10, if not more of these projects would receive "landmark" funding running at an average of 1 million Euro each. Beyond selecting the right projects, how could the CEO and CTO ensure that a complex organization such as BASF would encourage such fresh ideas to be developed and nurtured in the future? Was this experiment something that BASF should do again in the future?
Describes how Deutsche Bank, a leading bank in Europe, is deciding whether or not to launch a new structured retail product in Germany: an auto callable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how Deutsche Bank manufactures and distributes its structured retail products, and more broadly explores the opportunities and challenges of offering financial products to households. The case also dwells on the scale and scope of business of retail banking in an increasingly regulated environment.
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Vincent Dessain, a Belgian national, is the Executive Director of the Europe Research Center (ERC). Vincent has extensive management and business education experience. He is a co-author of two books in finance, a book chapter on intercultural management and a co-author of a wide variety of articles in academic journals, case studies and course development notes (cases can be found on https://cb.hbsp.harvard.edu/ or here). He is a frequent guest speaker invited by academia, business and government to speak on topics in management and education.
Prior to his appointment at the Europe Research Center, he was Senior Director of Corporate Relationships at INSEAD in Fontainebleau and elected as the representative of the INSEAD administration on the School’s Board of Directors. Earlier in his career, Vincent has been active as a management consultant with Booz-Allen & Hamilton in New York and Paris. His field of consulting was international market entry strategies, financial products, strategy, negotiation and implementation of cross border alliances, financial restructuring, mergers and acquisitions. He has also been active as a Foreign Associate with the law firm Shearman & Sterling in New York in Banking and Finance and as an Advisor to the President of the College of Europe in Bruges, Belgium.
Vincent speaks five European languages (French, English, German, Dutch and Italian). He holds a law degree from Leuven University (Belgium), a Business Administration degree from Louvain University (Belgium), an MBA from Harvard Business School (Boston, USA), and a PhD in management and communication from Université Paris VIII, France, on corporate social responsibility.