Seminar
| Marketing Seminar
Miguel Villas-Boas, University of California Berkeley Haas School of Business
Too Much Information? Information Gathering and Search Costs
April
30, 2013
|
3:30pm -
5:00pm
| Baker Library | Bloomberg Center 102
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Gary Frazier, USC Marshall School of Business
Channel Governance: Knowledge Transfer and Integration
April
12, 2013
|
1:15pm -
2:45pm
| Cumnock 230
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Andrew Stephen, University of Pittsburgh
Product Ideation in Social Networks
For more information please contact marketing@hbs.edu.
April
9, 2013
|
1:15pm -
2:45pm
| Hawes 102
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Dennis Campbell, Harvard Business School
Monitoring and the Portability of Soft Information
March
29, 2013
|
1:15pm -
2:45pm
| Cumnock 101B
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Michael Grubb, MIT Sloan School of Management
Cellular Service Demand: Biased Beliefs, Learning and Bill Shock
March
26, 2013
|
3:30pm -
5:00pm
| Baker Library | Bloomberg Center 102
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Brian Wansink, Johnson, Cornell University
Partitioned Shopping Carts: Assortment Allocation Cues that Increase Fruit and Vegetable Purchases
March
12, 2013
|
1:15pm -
2:45pm
| Cotting Conference Room
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Simona Botti, London Business School
Turning the Page: The Impact of Choice Closure on Satisfaction
February
26, 2013
|
1:15pm -
2:45pm
| Baker Library | Bloomberg Center 102
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Jonathan Mildenhall, Coca-Cola Company
Content 2020: How the Coca-Cola Company will Evolve Its Approach to the Creative Agenda on its Key Brands through the Company's Liquid and Linked Marketing Platform Thinking
Please contact marketing@hbs.edu for seminar preparation materials.
February
12, 2013
|
1:45pm -
3:15pm
| Cotting Conference Room
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Gita Johar, Columbia University
Egocentric Categorization: Self as a Reference Category in Product Judgment & Consumer Choice
February
5, 2013
|
3:30pm -
5:00pm
| Cotting Conference Room
| Faculty and doctoral students only
Organizer: Marketing Unit
Seminar
| Marketing Seminar
Robert Meyer, Wharton, University of Pennsylvania
Biases in Information-Seeking to Avoid Catastrophic Risk
Please email marketing@hbs.edu to obtain paper.
January
22, 2013
|
3:30pm -
5:00pm
| Cumnock 230
| Faculty and doctoral students only
Organizer: Marketing Unit