MBA Required Curriculum (1st Year)

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

  • Make marketing decisions in the context of general management.
  • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
  • Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

MBA Elective Curriculum (2nd Year)

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Marketing
Course Title Faculty Name Term Quarter Credits
Business at the Base of the Pyramid (also listed under General Management) V. Kasturi Rangan

Michael Chu
Fall 2017

Spring 2018
Q1Q2

Q3Q4
3.0

3.0
The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2017 Q1Q2 3.0
Business of Smart Connected Products/Internet of Things (IOT) Rajiv Lal Spring 2018 Q3Q4 3.0
Consumers, Corporations and Public Health John A. Quelch Spring 2018 Q3 1.5
E-Commerce Thales S. Teixeira Spring 2018 Q4 1.5
Field Course: Entrepreneurial Sales and Marketing (also listed under Entrepreneurial Management) Frank V. Cespedes, Mark N. Roberge Fall 2017 Q1Q2 3.0
Personal Selling and Sales Force Management (also listed under Entrepreneurial Management) Doug J. Chung Spring 2018 Q3 1.5
Retailing Jose Alvarez Spring 2018 Q3Q4 3.0