MBA Required Curriculum (1st Year)

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

  • Make marketing decisions in the context of general management.
  • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
  • Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

MBA Elective Curriculum (2nd Year)

​​​​​​
Marketing
Course Title Faculty Name Term Quarter Credits
Agribusiness David E. Bell Spring 2016 Q4 1.5
Big Data in Marketing John A. Deighton Spring 2016 Q4 1.5
Business at the Base of the Pyramid (also listed under Finance and General Management) V. Kasturi Rangan

Michael Chu
Fall 2015

Spring 2016
Q1Q2

Q3Q4
3.0

3.0
Business Marketing & Sales (also listed under Entrepreneurial Management) Frank V. Cespedes

Doug J. Chung
Fall 2015

Spring 2016
Q1Q2

Q3Q4
3.0

3.0
Consumers, Corporations and Public Health John A. Quelch Spring 2016 Q3 1.5
Digital Marketing Strategy Thales S. Teixeira Fall 2015 Q1Q2 3.0
Field Course: Entrepreneurial Sales and Marketing (also listed under Entrepreneurial Management) Frank V. Cespedes, Thomas R. Eisenmann Spring 2016 Q3Q4 3.0
Luxury Marketing Anat Keinan Spring 2016 Q3 1.5
Retailing Jose Alvarez Spring 2016 Q3Q4 3.0
Strategic Marketing in Creative Industries Anita Elberse Fall 2015 Q1Q2 3.0