Sunil Gupta: Winner of the 1998 Best Paper Award from the International Journal of Research in Marketing for "Assessing Long-Term Promotional Influences on Market Structure" (with Carl Mela and Kamel Jedidi, May 1998)
Sunil Gupta: Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on When, What, and How Much to Buy" (November 1988).
Rajiv Lal: Nominated in 1990 for the John D. C. Little Award for "Price Promotions: Limiting Competitive Encroachment" (Marketing Science, summer 1990).
Rajiv Lal: Nominated in 1990 for the John D.C. Little Award for "The Effects of Brand Loyalty on Competitive Price Promotional Strategies" (with J. S. Raju and V. Srinivasan, Management Science, March 1990).
Rajiv Lal: Winner of the 1985 John D.C. Little Award for "A Theory of Salesforce Compensation Plans" (with A. K. Basu, V. Srinivasan, and Richard Staelin, Marketing Science, fall 1985).
Rajiv Lal: Winner of the TIMS College of Marketing Award for the Best Article in Management Science and Marketing Science in 1985 for "A Theory of Salesforce Compensation Plans" (with A. K. Basu, V. Srinivasan, and Richard Staelin, Marketing Science, fall 1985).