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  • Sunil Gupta: Winner of the 2000 Marketing Science Institute Best Paper Award for "Managing Advertising and Promotion for Long-Run Profitability" (with Kamel Jedidi and Carl F. Mela, Marketing Science, 1999).

  • Rajiv Lal: Nominated in 1999 for the John D.C. Little Award for "When and How Is the Internet Likely to Decrease Price Competition" (with M. Sarvary, Marketing Science, 1999).

  • Sunil Gupta: Winner of the 1998 Paul E. Green Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).

  • Sunil Gupta: Winner of the 1998 Marketing Science Institute Best Paper Award for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).

  • Das Narayandas: Winner of the 1998 Gold CINDY (Cinema in Industry) Award for Managing Customers For Profits—Interactive CD-ROM Simulation (with Steve Peterson, Harvard Business School Publishing, 1997).

  • Sunil Gupta: Winner of the 1998 Best Paper Award from the International Journal of Research in Marketing for "Assessing Long-Term Promotional Influences on Market Structure" (with Carl Mela and Kamel Jedidi, May 1998)

  • John A. Deighton: Received the Hillel J. Einhorn Excellence in Teaching Award in 1995.

  • Sunil Gupta: Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on When, What, and How Much to Buy" (November 1988).

  • Rajiv Lal: Nominated in 1990 for the John D. C. Little Award for "Price Promotions: Limiting Competitive Encroachment" (Marketing Science, summer 1990).

  • Rajiv Lal: Nominated in 1990 for the John D.C. Little Award for "The Effects of Brand Loyalty on Competitive Price Promotional Strategies" (with J. S. Raju and V. Srinivasan, Management Science, March 1990).

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