Publications
Publications
- December 2019
- Strategy Science
What Is Different About Digital Strategy?: From Quantitative to Qualitative Change
By: Ron Adner, Phanish Puranam and Feng Zhu
Abstract
The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have characterized digital progress (e.g., Moore’s Law; Metcalf’s Law) to qualitative changes embodied in three core processes underlying digital transformation: representation, connectivity, and aggregation. We consider the implications for firm strategy and raise questions for future strategy research.
Keywords
Citation
Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.