Publications
Publications
- 2009
Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession
By: John A. Quelch
Citation
Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.