Publications
Publications
- 2008
Harvard Business Online—Marketing Know:How: How to Create A Blockbuster
By: John A. Quelch
Citation
Quelch, John A. "How to Create A Blockbuster." Harvard Business Online—Marketing Know:How (blog). September 1, 2008. https://hbr.org/2008/09/how-to-create-a-blockbuster.