Publications
Publications
- 2008
Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)
By: John A. Quelch
Citation
Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.