Publications
Publications
- Review of Economics and Statistics
Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries
By: M. E. Porter
Keywords
Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry
Citation
Porter, M. E. "Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries." Review of Economics and Statistics 56, no. 4 (November 1974): 419–436.