Publications
Publications
- November 1993
- Journal of Marketing Research (JMR)
Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'
By: Sunil Gupta
Keywords
Citation
Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." Journal of Marketing Research (JMR) 30 (November 1993): 522–524.