Publications
Publications
- November–December 2006
- Marketing Science
Customer Metrics and Their Impact on Financial Performance
By: Sunil Gupta and Valarie Zeithaml
Keywords
Citation
Gupta, Sunil, and Valarie Zeithaml. "Customer Metrics and Their Impact on Financial Performance." Special 25th Anniversary Issue. Marketing Science 25, no. 6 (November–December 2006): 718–739.