Publications
Publications
- December 2005
- Harvard Business Review
Marketing Malpractice: The Cause and the Cure
By: Clayton M. Christensen, Scott Cook and Taddy Hall
Keywords
Citation
Christensen, Clayton M., Scott Cook, and Taddy Hall. "Marketing Malpractice: The Cause and the Cure." Harvard Business Review 83, no. 12 (December 2005).