Publications
Publications
- International Journal of Research in Marketing
Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey
By: Rohit Deshpandé and John U. Farley
Keywords
Citation
Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.