Publications
Publications
- November–December 1983
- Harvard Business Review
Better Marketing at the Point of Purchase
By: J. Quelch and K. Cannon-Bonventre
Citation
Quelch, J., and K. Cannon-Bonventre. "Better Marketing at the Point of Purchase." Harvard Business Review 61, no. 6 (November–December 1983): 162–169. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 63-70, and in no. 5, pp. 300-3ll.)