Publications
Publications
- July–August 1983
- Harvard Business Review
Quality Is More than Making a Good Product
By: H. Takeuchi and J. Quelch
Keywords
Citation
Takeuchi, H., and J. Quelch. "Quality Is More than Making a Good Product." Harvard Business Review 61, no. 4 (July–August 1983): l39–l45. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 77-86.)