Publications
Publications
- 1980
- Marketing: Towards Excellence in the Eighties
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch
Citation
Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980.