Publications
Publications
- June 2002
- Optimize
If You View the Customer's World in Terms of Products and Features Rather Than Jobs That Need to Be Done, You'll Miss the Target
By: Clayton Christensen and Tara Donovan
Keywords
Citation
Christensen, Clayton, and Tara Donovan. "If You View the Customer's World in Terms of Products and Features Rather Than Jobs That Need to Be Done, You'll Miss the Target." Optimize 46 (June 2002).