Publications
Publications
- April 2015 (Revised December 2015)
- HBS Case Collection
Resuscitating Monitter
By: Benjamin Edelman and Wei Sun
Abstract
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had prided himself on offering free? Or give up and admit defeat? Was there any middle ground?
Keywords
Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia
Citation
Edelman, Benjamin, and Wei Sun. "Resuscitating Monitter." Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (request a courtesy copy.)