Jaewon Yoon - Faculty & Research - Harvard Business School
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Jaewon Yoon


Doctoral Student

Jaewon Yoon is a doctoral candidate in the Organizational Behavioral Unit. Jaewon's broad interest in the human psychology can be roughly divided into three branches: exchanging feedback, enhancing work experience, and navigating differences in social interactions.

One branch of her research investigates how we can give more effective feedback. For example, one of her project explores how can we make recipients more receptive of negative feedback by changing the order of feedback sequence. Another project explores how the use of humor in negative feedback impact its effectiveness. She is also interested in how claiming ownership ("I think you are" vs. "You are") impacts recipient response to feedback.

Another branch of her research investigates how seemingly insignificant contextual cues can alter individuals' experience of the same task. In particular, she is interested in how these cues may enhance or diminish one's enjoyment, motivation, and satisfaction in engaging in the task. One of her on-going project looks at how framing a task as a part of something bigger rather than a stand-alone task impacts people's experience of the task.

Jaewon is also fascinated about the infinite possibilites of empathy and perspective taking. She is passionate about understanding when and why empathy prevails over self-interest, particularly in intergroup interactions with social hierarchy. Her ambition lies in contributing to creating nudges that help us utilize empathy and perspective taking in navigating our social world.

Prior to HBS, Jaewon received her BA from the University of Chicago, where she majored in Psychology and Economics. During school years, she worked as a research assistant at the Hedonic Lab at the Booth School of Business (led by Professor Ed O'Brien) and the Multilingualism and Decision-Making Lab at the University of Chicago (led by Professor Boaz Keysar). She also spent a summer at the Gilbert Lab at Harvard (led by Professor Dan Gilbert) as a full time research assistant.