Digital Initiative

The Digital Initiative (D/I) seeks to explore and to impact the transformation of business in today’s digital, networked, and media-rich environment. We traverse disciplines, methods, and communities, drawing upon a faculty board from Marketing, Strategy, and TOM; collaborators from still other units; and a diverse group of schol​ars and practitioners beyond the school. We aspire to connect rigorous and collaborative research, innovative teaching, and meaningful engagement. Our aim is to achieve real impact among entrepreneurs and policy makers, innovators and researchers, technologists and technology users around the world.


Research & Ideas

Faculty News

Pocket change
Sunil Gupta  
Harvard Gazette, 23 Oct 2014

Investors Give Ello $5.5 Million Even After it Bans Its Most Obvious Revenue Source
John Deighton  
Fast Company, 23 Oct 2014

All You Need to Know About Apple Pay
Benjamin Edelman  
CardHub, 19 Oct 2014

Can Google Express deliver on same-day shopping?
John Deighton  
New Scientist, 17 Oct 2014

The Next Generation of Social Networks
Sunil Gupta & John Deighton  
Harvard Business School, 15 Oct 2014

Hewlett-Packard Will Split Into Two Companies
Marco Iansiti  
NPR: All Things Considered, 06 Oct 2014

Seminars & Conferences