Doctoral Student

Jaewon Yoon

Jaewon Yoon is a doctoral candidate in the Organizational Behavioral Unit. Jaewon's broad interest in the human psychology can be roughly divided into four branches: empathy and prosocial behavior, happiness at work, social perception, foreign language effect, and judgment and decision making (JDM).

Jaewon is fascinated about the infinite possibilites of empathy and perspective taking. She is passionate about understanding when and why empathy prevails over self-interest, particularly in intergroup interactions with social hierarchy. Her ambition lies in contributing to creating nudges that help us utilize empathy and perspective taking in navigating our social world.

One branch of her research investigates how seemingly insignificant contextual cues can alter individuals' experience of the same task. In particular, she is interested in how these cues may enhance or diminish one's enjoyment, motivation, and satisfaction in engaging in the task.

Another branch of her research focuses on our perceptions of how others perceive us, and how this affects our social interaction (meta social perception). She is especially intrigued by the mistakes people make in their self presentation based on the misperception of what would make others find them competant, warm, likable, etc. Jaewon is also interested in the unique psychology that accompanies being in a foreign language environment - also known as the foreign langauge effect. She explores how such mindsets cause social interactions in foreign languages to be different from the ones made in a native langauge speaking enviroinment. More broadly, Jaewon is also interested in the biases involved in people's judgment and decision making and how to improve or take advantage of them.

Prior to HBS, Jaewon received her BA from the University of Chicago, where she majored in Psychology and Economics. During school years, she worked as a research assistant at the Hedonic Lab at the Booth School of Business (led by Professor Ed O'Brien) and the Multilingualism and Decision-Making Lab at the University of Chicago (led by Professor Boaz Keysar). She also spent a summer at the Gilbert Lab at Harvard (led by Professor Dan Gilbert) as a full time research assistant.