Walter A. Friedman

Lecturer of Business Administration
Director, Business History Initiative

Walter A. Friedman is Director of the Business History Initiative.  He also edits Business History Review and is a Research Fellow. He specializes in business, labor, and economic history. His book, Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004), traced the history of selling from the days of peddlers and traveling drummers to the development of modern, professional sales forces. He is currently writing a history of economic forecasting agencies in the United States.  He was formerly a Newcomen Post-Doctoral Fellow in Business History and a Trustee of the Business History Conference.

 

 

Books

  1. The Rise of the Modern Firm

    This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they controlled as driving actors in national economies and international growth. Alongside an original introduction, Professors Jones and Friedman have selected work by scholars who have used corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction costand resource-based theories of the firm. The book will be an essential source of reference for industrial economists, management scholars and business historians.

    Keywords: Business Ventures; Economy; Business History; Archives; Contracts; Theory;

    Citation:

    Jones, Geoffrey, and Walter A. Friedman, eds. The Rise of the Modern Firm. Northampton, MA: Edward Elgar Publishing, 2012.
  2. Birth of a Salesman: The Transformation of Selling in America

    Keywords: Sales; Employees; Transformation; United States;

    Citation:

    Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.

Book Chapters

  1. Leadership and History

    Historians have written a lot about business leaders, especially successful ones. In fact, rags-to-riches stories have come to embody the philosophy of America itself, yet the term "business leadership" was rarely used until the early twentieth century. This chapter looks at historians who have studied the functional role of leadership and have aligned it with the early twentieth-century economist Joseph Schumpeter's definition of entrepreneurship: a creative-destructive process carried out both by individual agents and by those working in firms. (It was Schumpeter who famously described the entrepreneur as a "rogue elephant" who has the courage and chutzpah to overturn the existing order.) The author focuses on the work done at Harvard's Research Center in Entrepreneurial History--in existence only from 1948-1958, yet home to some of the most prominent scholars in sociology, economics, and history. He reviews the research of two historians, Fritz Redlich and Alfred Chandler, who use history to illuminate the phenomenon of leadership, particularly the concept of leadership as a "disruptive art."

    Keywords: Entrepreneurship; History; Leadership;

    Citation:

    Friedman, Walter A. "Leadership and History." Chap. 11 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria, and Rakesh Khurana. Harvard Business Press, 2010.

Working Papers

  1. The Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization

    Roger Babson was a pioneer of the business-forecasting industry in the United States in the early twentieth century. He built the largest private economic forecasting agency in the period and published a great range of economic statistics in his weekly newsletters. As a forecaster, he was best known for advising investors in the month prior to October 1929 that a “crash” was coming that “may be terrific.” Most academics, and many businessmen, ridiculed Babson’s forecasting methods, which were informed by his belief, based on his reading of Isaac Newton, that economic “actions and reactions” (or depressions and expansions) would always be equal. But Babson was able to gain a following among investors who thought he was either wise or lucky. His blend of new statistical methods and old common-sense reasoning helped him profit as the forecasting industry first developed.

    Keywords: Forecasting and Prediction; Economics; Business History; Newsletters; Personal Development and Career; United States;

    Citation:

    Friedman, Walter A. "The Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization." Harvard Business School Working Paper, No. 08–036, November 2007.
  2. Irving Fisher, Economic Forecasting, and the Myth of the Business Cycle

    A premier economist of the twentieth century and a founder of neoclassical thought, Irving Fisher was also an active participant in the field of economic forecasting.  Fisher made theoretical contributions to the understanding of economic fluctuations, popularized the use of index numbers, and wrote frequently on the importance of future expectations to businesspeople.  He also published forecasts through syndicated newspaper columns and made public pronouncements on the future of the economy—including a notorious statement on the eve of the October 1929 stock-market crash that optimistically predicted that a new high “plateau” for stock prices had been reached.  Despite Fisher’s poor prediction on that occasion, he played a neglected, but significant role in the growth of the forecasting industry and in the rise of a class of early business analysts.

    Keywords: Forecasting and Prediction; Economics; Business Cycles; Business History; Newspapers; Personal Development and Career;

    Citation:

    Friedman, Walter A. "Irving Fisher, Economic Forecasting, and the Myth of the Business Cycle." Harvard Business School Working Paper, No. 08–037, November 2007.
  3. The Rise of Business Forecasting Agencies in the United States

    Citation:

    Friedman, Walter A. "The Rise of Business Forecasting Agencies in the United States." Harvard Business School Working Paper, No. 07–045, January 2007.
  4. Warren Persons, the Harvard Economic Service, and the Problems of Forecasting

    Citation:

    Friedman, Walter A. "Warren Persons, the Harvard Economic Service, and the Problems of Forecasting." Harvard Business School Working Paper, No. 07–044, January 2007.
  5. The Tactics of Traveling Salesmen: Using Geniality to Master the Marketplace

    Citation:

    Friedman, Walter. "The Tactics of Traveling Salesmen: Using Geniality to Master the Marketplace." Harvard Business School Working Paper, No. 99–016, August 1998.
  6. The Efficient Pyramid: John H. Patterson and the Sales and Competition Strategy of the National Cash Register Company, 1884-1922

    Citation:

    Friedman, Walter. "The Efficient Pyramid: John H. Patterson and the Sales and Competition Strategy of the National Cash Register Company, 1884-1922." Harvard Business School Working Paper, No. 99–015, August 1998.
  7. The Visible Man: An Historiographical Investigation of Quantitative Studies of American Business Leadership

    Citation:

    Friedman, Walter, and Richard S. Tedlow. "The Visible Man: An Historiographical Investigation of Quantitative Studies of American Business Leadership." Harvard Business School Working Paper, No. 98–101, May 1998.

Cases and Teaching Materials

  1. Forecasting the Great Depression

    What is proper role of professional economic forecasting in financial decision making? The case presents excerpts from three leading economic forecasters on the eve of, and just after, the stock market crash of October 1929. The first set of excerpts is from Roger Babson, an entrepreneur from Wellesley, Massachusetts, who gained considerable fame for correctly predicting the market downturn on the basis of his own forecasting device, the "Babsonchart." The second set is from the staff of the Harvard Economic Society, an international group of illustrious economists and statisticians. To create its forecasts, the Harvard Economic Society developed a model that traced economic activity in three areas: speculation, business, and money. The Harvard group had great success when they introduced their model in the early 1920s, but failed to predict the stock market crash in 1929. The third set of excerpts is from Irving Fisher, the premier monetary economist of his day and one of the most respected American economists of all time. Although the crash caught Fisher completely by surprise, he remained a major figure in the forecasting field in the 1930s. The case also includes passages from University of Chicago Professor Garfield Cox's effort, in 1930, to assess the accuracy of forecasts made throughout the 1920s.

    Keywords: History; Mathematical Methods; Personal Development and Career; Forecasting and Prediction; Financial Crisis;

    Citation:

    Friedman, Walter A. "Forecasting the Great Depression." Harvard Business School Case 708-046, July 2009. (Revised from original January 2008 version.)