Donald Ngwe is an assistant professor in the Marketing Unit. He teaches the Marketing course in the MBA required curriculum.
Professor Ngwe directs his research at measuring consumer responses to online and offline retailing strategies and predicting the performance of pricing and product assortment decisions, particularly in the fashion and apparel industries. His current work concerns market segmentation through outlet stores, the effectiveness of discount price labeling, the impact on shopping baskets of free shipping policies, and online price discrimination.
Professor Ngwe earned his PhD in economics at Columbia University, together with an MPhil and MA, also in economics. He holds a bachelor’s degree in economics and a diploma in mathematics from the University of the Philippines.