David B. Yoffie

Max and Doris Starr Professor of International Business Administration

Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta Kappa from Brandeis University and his Master's and Ph.D. degrees from Stanford. Over the last two decades, Professor Yoffie has chaired the HBS Strategy department, the Advanced Management Program, Harvard's Young Presidents' Organization program, and now chairs Harvard’s World Presidents’ Organization program. From 2006-2012, he served as Senior Associate Dean and Chair of the HBS executive education programs. During his tenure, executive education revenues grew almost 75 percent, classrooms were opened in Shanghai and Mumbai, a new executive education building complex was launched, and HBS emerged the highest rated and largest business school in executive education in the world. He currently teaches competitive and corporate strategy in the Owner/President Management Program.

Professor Yoffie's research and consulting have focused on competitive strategy, technology, and international competition. Outside of HBS, Professor Yoffie's activities include being on the Board of Directors of Intel Corporation, HTC Corporation, Financial Engines Inc., TiVo Inc., and the National Bureau of Economic Research. When appointed to Intel's board in 1989, he was the youngest outside director of America's largest 150 industrial corporations. Over the last decade, Professor Yoffie served as lead independent director of Intel, and on the boards of numerous companies, including Charles Schwab, Spotfire, and E Ink. Professor Yoffie has also lectured and consulted in more than 30 countries around the world. In addition, he has served as a member of the U.S. Department of Justice's commission on international anti-trust.

Professor Yoffie's writings on business strategy and technology have been widely published. Professor Yoffie is the author or editor of nine books, including Strategy Rules:  Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs (Harper Business, Forthcoming 2015), co-authored with MIT Professor Michael Cusumano and Judo Strategy (Harvard Business School Press, 2001), co-authored with Mary Kwak. Judo Strategy has been translated into ten languages and explores strategic techniques for turning your competitors' strengths to your advantage. His other books include Competing in the Age of Digital Convergence (Harvard Business School Press, 1997), and Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft (Free Press, 1998, also co-authored with MIT Professor Michael Cusumano). BusinessWeek and Amazon.com named Competing on Internet Time as one of the top 10 business books of 1998. Professor Yoffie has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review, as well as numerous scholarly and managerial articles on international trade, firm strategy, and global competition in high technology industries. Professor Yoffie has published more than 100 case studies on business strategy and international management issues, which have sold more than 3,000,000 copies.

  1. Strategy and Technology

    Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and cases, this project has looked at how companies such as Microsoft and Intel work together as well compete to grow the economic pie as well as divide industry profits. This research has been conducted with HBS Professor Ramon Casadesus-Masanell and Professor Barry Nalebuff from the Yale School of Management. Working with HBS Associate Professor Andrei Hagiu, a second stream of work is focused on multi-sided platforms (such as Google, which connects consumers to advertisers). A third stream, also with Professor Hagiu, is examining intermediation in intellectual property. This research explores why two-sided platforms have failed to gain traction in the intellectual property market, while new intermediaries, which we call “super aggregators” and “defensive aggregators,” are reshaping the market for I.P.

  2. Masters of Strategy

    Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs of Apple three of the greatest strategists of modern times. This book-length project will explore the characteristics of great strategists, their common pitfalls, and generalize broader lessons for CEOs in any industry.