Denial -- the unconscious belief that a certain fact is too terrible to face and therefore cannot be true -- has torpedoed many good businesses and more than a few great ones. It turns challenges into crises, and dilemmas into catastrophes. It is one of the greatest obstacles business leaders face.
In Denial, Richard S. Tedlow tackles two essential questions: Why have so many sane, smart leaders refused to accept and act on the facts that threatened their companies and careers? And how have some executives found the courage to resist denial when facing new trends, changing markets, and tough new competitors?
To answer these questions, Tedlow takes an in-depth look at examples of people and organizations that were crippled by denial, including Ford, Coke, and Sears. He also shows how companies like DuPont, Intel, and Johnson & Johnson were able to acknowledge harsh realities about their products, markets, and organizations, and use that information not only to avoid catastrophe, but to achieve greatness.
Finally, Tedlow identifies common signs of denial to look for in your own company such as using jargon to mask trouble, or focusing on a glitzy new headquarters rather than the competition. Denial will always be with us, but some people are particularly skillful at battling it. This book can help you to become one of them.
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