Alvin J. Silk
Lincoln Filene Professor of Business Administration, Emeritus
Alvin J. Silk is Lincoln Filene Professor of Business Administration Emeritus at the Harvard Business School. His research interests are in the economics of the advertising and marketing services industry, the development and management of advertising campaigns, and decision support systems in marketing.
He served as head of the marketing unit, introduced “Brand Marketing” as an elective in the MBA program and taught “Research Design and Measurement” in the doctoral program. Prior to coming to Harvard in 1989, he was a member of the faculty at MIT’s Sloan School of Management from 1968-88 where he was Erwin Schell Professor and Deputy Dean (1981-88). Earlier, he was a member of the faculty at the University of California, Los Angeles (1963-66) and the University of Chicago (1966-68). Silk received his BA (Honors) from the University of Western Ontario, MBA (with distinction) and Ph.D. from the Kellogg School, Northwestern University.