Jeffrey F. Rayport

Senior Lecturer of Business Administration

Jeffrey F. Rayport is a strategic advisor in marketing, services, online media, and e-commerce, with a focus on business opportunities enabled by emerging digital technologies.

Before rejoining the faculty of Harvard Business School as a Senior Lecturer in Fall 2014, Rayport was an Operating Partner at Castanea Partners, a mid-size private equity firm specializing in retail, consumer brands, and media and marketing services, and a Special Advisor to Bain Capital Ventures. He was also Founder and Managing Partner of MarketspaceNext LLC, a digital strategy and advisory firm. He launched and grew a custom executive development business, which he established as an affiliate of Monitor Deloitte, where he was a Senior Partner.

Jeffrey F. Rayport is a strategic advisor in marketing, services, online media, and e-commerce, with a focus on business opportunities enabled by emerging digital technologies.

Before rejoining the faculty of Harvard Business School as a Senior Lecturer in Fall 2014, Rayport was an Operating Partner at Castanea Partners, a mid-size private equity firm specializing in retail, consumer brands, and media and marketing services, and a Special Advisor to Bain Capital Ventures. He was also Founder and Managing Partner of MarketspaceNext LLC, a digital strategy and advisory firm. He launched and grew a custom executive development business, which he established as an affiliate of Monitor Deloitte, where he was a Senior Partner.

Rayport was previously a faculty member at Harvard Business School, where he taught for nearly a decade in Marketing and Service Management. While at HBS, he developed and delivered the first graduate-level e-commerce course in the nation, enrolling nearly 2,000 MBA students. In building the course, Rayport authored nearly a hundred case studies and related materials. Business plans written by students gave rise to dozens of start-ups, including Yahoo!

Prior to his taking a leave from HBS, Rayport coined the term and concept of “viral marketing.” He was also voted Outstanding Professor for three years in a row by the HBS Students Association.

Rayport consults, speaks, and writes on a variety of topics related to the impacts of digital technologies on media, marketing, and services. In related pursuits, he is a co-founder and faculty member of several corporate universities, including at Omnicom Group (NYSE:OMC); Bertelsmann AG; and Amgen (NASDAQ:AMGN). As a keynote speaker, he is represented exclusively by the Washington Speakers Bureau.

Rayport has published a series of leading MBA-level textbooks on strategy in the networked economy with McGraw-Hill/Irwin (e-Commerce, Cases in e-Commerce, and Introduction to e-Commerce) with co-author Bernard J. Jaworski. He and Jaworski also wrote a bestselling trade book for Harvard Business Review Press on reinventing service businesses, Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers

Rayport has written as a blogger for Harvard Business Review Online and a columnist for Bloomberg BusinessWeek Online. He has contributed to other publications, including CIO Magazine, Financial Times, Fast Company, Forbes.com, Harvard Business Review, MarketWatch.com, McKinsey Quarterly, Strategy & Business, and MIT Technology Review.

He has served as a director of many public and private corporations. These include International Data Group; MediaMath; Monster Worldwide (NYSE:MWW); Shoprunner; and Conversant (NASDAQ:CNVR). Past directorships include GSI Commerce (NASDAQ:GSIC), where he was a founding director; iCrossing; CBS MarketWatch (NASDAQ: MKTW); Agency.com (NASDAQ:ACOM); and Be Free (NASDAQ:BFRE). As a board director, he has participated in exit transactions valued at over $5 billion. He serves as a Trustee of the Peabody Essex Museum in Salem, MA; and Chairman of the Board of From the Top (the nation’s #1 classical music radio and TV program, distributed through National Public Radio and PBS) in Boston, Massachusetts.

Rayport earned an A.B. at Harvard College; an M.Phil. in International Relations at the University of Cambridge (U.K.); and an A.M. and Ph.D. in Business History at Harvard University.

Books

Journal Articles

  1. Seven Social Transformations Unleashed by Mobile Devices

    Keywords: marketing, technology, digital, services, and strategy;

    Citation:

    Rayport, Jeffrey F. "Seven Social Transformations Unleashed by Mobile Devices." MIT Technology Review (November 30, 2010). (Lead Article for November 2010: Technology Review’s month of articles focused on business impacts of mobile computing and mobile social networking.) View Details